9708A. 9 March

1. The diagram shows a firm in imperfect competition. It changed its aim from profit maximising to
sales revenue maximising.

Which type of profit was it making in each case?

Profit maximisingSales revenue maximising
ANormal profitSupernormal profit
BSubnormal profitNormal profit
CSupernormal profitNormal profit
DSupernormal profitSupernormal profit

2. An airline sells seats at $100 each three months before a flight, at $150 each one month before
the flight and at $200 each the day before the flight.
What describes this type of market behaviour by the firm?
A limit pricing to deter entry in an imperfect market
B price discrimination by a monopoly supplier
C price leadership by an oligopolist
D pricing where price equals average cost under perfect competition

3. What would not be an indication of a divergence between the interests of the managers and the
shareholders of a company?
A an emphasis on sales maximisation
B management salaries which are linked to the long-run growth of the company’s share price
C the acceptance of ‘X’ inefficiency in the company’s production process
D the purchase of artwork for a company’s headquarters

4. The total cost to a school of employing ten cleaners is $60 per hour.
The school estimates that the hourly marginal cost of employing an eleventh cleaner would be
$11.50.
By how much would the hourly wage have to increase to employ an additional cleaner?
A $0.50 B $0.65 C $2.25 D $11.50

5. What would cause a rise in the productivity of labour?
A an increase in indirect taxes
B an increase in the quality of capital
C a rise in consumer surplus
D a rise in the elasticity of supply of labour

Answers