9708A. 11 December

1. The diagram shows a consumer’s total utility.

Which curve would mean that marginal utility is diminishing?
A TU1 B TU2 C TU3 D TU4

2. Which is an internal economy of scale?
A cheaper loans from a local bank resulting from a merger
B efficient local transport networks
C specialist training facilities provided by a local college
D the reputation of an area for a particular product.

3. Why might a firm continue in production in the short run even though the price of its product has fallen below its average total costs of production?
A It anticipates a rise in variable costs.
B It expects the fall in price to be temporary.
C It has large fixed costs of production.
D It has no control over the price of its product.

4. The diagram shows that a producer increases output from Q1 to Q2.

What will be the result?

Total profitTotal revenue
AIncreasedIncreased
BIncreasedReduced
CReducedIncreased
DReducedReduced

5. What is true about economies of scale but not diseconomies of scale?
A They occur because average revenue is increasing.
B They occur because of management policy changes.
C They occur in the short run.
D They occur with decreasing average cost.

Answers

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